How to Market Your Music Like Beyonce'

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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ICONventional Music Service

ICONventional aims to give rising artists a chance to be noticed while making it easier for listeners to discover new music. Our online service relies on user participation, both through submissions of great music and support for the artists.

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CAZZETTE Releases Anticipated Debut Album "Eject" with Popular Streaming Service (11/12/13)

Cazzette is about to blow up, or at least that’s what one of the world’s largest streaming services claims.  When their debut album Eject drops tomorrow, it will be marketed in full force by Spotify to millions of users worldwide.  The major marketing push is really more of an experiment for the company to discover whether or not they can help break new artists.  It just so happens that their first “experiment” is being done with one of the most hyped EDM artists of the year.  Cazzette is a Swedish DJ duo consisting of 23-year-old Alexander Björklund and 19-year old Sebastian Furrer.  They just wrapped up a 17-date September tour in the US and have received support from David Guetta, Tiësto, Swedish House Mafia, Avicii, and Martin Solveig to name a few.  The underground success for the duo began a year ago when Cazzette released their first track, a remix for Avicii entitled “Sweet Dreams (CAZZETTE meet AT NIGHT Mix), which charted at the Top20 on Beatport Top100 General Charts for months.  Soon after, their bootleg of Adele’s “Set Fire to the Rain” landed the number one spot on HYPE MACHINE Most Popular after being uploaded on their Soundcloud page.

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Take this Idea – The Buy One, Give One Album

I have always been fascinated by the buy one, give one model of doing business. As far as I know, it was pioneered by Tom’s Shoes and it’s brilliantly simple. When you buy a pair of Tom’s shoes for yourself, another pair is given to someone in need. It works because people like doing nice things for people, especially if they don’t have to make any additional effort. So I was thinking recently how this model might apply to music. While it’s no secret that I think emerging artists should not charge for their music, I had an idea for those who are either not ready for that idea or who are already selling enough that they don’t have to give anything away. It’s simple – the “Buy One, Give One” album.

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Recording an album: Concept or Compilation?

…should each album have it’s own distinct feel/concept throughout? Or should it be a compilation of your best songs during that period of songwriting?

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Video banner advertising campaign lifts album sales by 80% for Liam Gallagher's Beady Eye

A test to measure the impact of video banner advertising on album sales resulted in an 80% lift for Different Gear, Still Speeding, the debut album by Liam Gallagher’s new band Beady Eye, according to web analytics company Buzzdeck. 

The campaign was delivered by the cost per engagement advertising network Silence Media and was commissioned by media agency The 7 Stars for the band’s record label Beady Eye Records.

The ad featured videos for the band’s singles The Roller, Bring The Light and The Beat Goes On. Fans on numerous male lifestyle and sport websites were invited to rollover and expand the ad to watch the videos.

Click here to watch the ad. 

Buzzdeck measured these engagements in a timeline that also included total album sales. All other advertising and promotion was suspended during the test. The campaign produced a sales spike that lifted sales by 80%.

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