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March 2, 2010 Podcast franchising holds tremendous value for the customer, the audience, and the service provider/producer (whose reputation, expertise, and music tribe that clients tap into all grow over time). Labels on a tight budget don’t need to cut back on marketing, they just need to divert funds from marketing channels that deliver lackluster results into podcast franchising and new media.
March 1, 2010 Mixtapes hold limitless potential for artists and entrepreneurs who recognize the opportunity and are willing to develop forward-thinking business models around the distribution of free music. Because the commercial exploitation of mixtapes is a fairly new area of business, everything is experimental at this point.
February 10, 2010 Believe it or not, free and paid downloads can co-exist. To make it work you must have an appetite for innovation and a fearless entrepreneurial spirit. Why not revolutionize music e-commerce by placing a “Buy” button side-by-side with a “Download” button for your entire catalog of music on your website? Yes—every single song and every single album.
January 27, 2010 Free music is free advertising. The only fool-proof method for artists to grow their following in the 21st century is to cultivate genuine relationships with their fan base. Use the promotional power of free music to help build a sustainable music career for yourself.
music business, music marketing | tagged Direct-to-fan, Free, digital, music marketing, strategy January 20, 2010 Look don’t get me wrong and please don’t think I’m moaning! that’s exactly what I want to have a say about. I am either losing it big time (possible!) or just need to get a bit more of the positive in the Music Think Tank space…..
January 17, 2010 Using the Internet to market and promote your music is one of the most affordable ways to establish and build a following. The abundance of free tools and music-based social networks has made music marketing more accessible than ever for musicians around the globe. Rather than investing boatloads of cash into advertising, PR, and radio promotion, instead musicians invest their time. Through social networking and direct-to-fan engagement musicians can achieve remarkable results with online marketing.
music marketing | tagged ROI, marketing, music marketing, online marketing, web 2.0 December 20, 2009 Todays success of Rage Against the Machine beating X factors Joe and preventing the usual Simon Cowell controlled Christmas No 1 here in the UK is a welcome change for many. We need it! Change can be a good thing for all sorts of reasons. So I’m all up for change, how about you? But embracing change is what can make the real difference especially for those involved in making the music.
December 17, 2009 Remember the first time you ever put up flyers for a show? I’ll bet you were probably pretty excited.
I know I was. I felt that if we put up enough flyers that even if half of one percent of all the people who saw the flyer went to the show then we’d be pack the venue and be well on our way to being famous within a few months. So we posted flyers everywhere. Big ones. Eye catching flyers that everyone would take notice of. How could it not work?! We were going to be huge.
So what happened? All our friends showed up for the first couple of shows and we had a great time. So we kept putting up flyers. More, bigger, better etc. After a while we realized that we weren’t getting anyone coming to our shows from our flyers, so we started to lose interest in putting them up. There were conflicting opinions as to whether or not they served any purpose. We never really got the whole thing worked out.
So what’s the deal? Do flyers work or not?
December 10, 2009 The following was originally posted on IndependentRockstar.com: Are you making as much money with your music as you’d like? I’m going to assume that if you’re reading this that you’d probably like to become more successful and make more money with your music. So my questions to you is, “What is your story about why you’re not as successful as you want to be?” Is it because of the economy? Is it because club owners are greedy? Is it because the music business is going to Hell? Is it because the general public doesn’t know good music when they hear it? If you actually believe that any of those justifications are true then I challenge you to consider another way of looking at things.
November 30, 2009 Recently Hypebot readers, myself included were able to put questions to indie artist Amanda Palmer about here approach to DIY promotions. The interview took place on November 19th at The State Theatre in Falls Church VA. Jim McDermott (a former major label digital and artist development guy) hosted this special event.
September 23, 2009 Jaway comes to the music industry with many things to say about the world around us. In doing so, he keeps the positive side of things with his faith in change for the better. The upbeat melodies and rhythms mix tastefully with his extraordinarily positive lyrics, which hold much power when understanding the man behind this genius. He brings very catchy music along with a learning experience that builds every time you listen to his album.
August 13, 2009
You may not identify yourself as a salesperson, but rest assured you’re doing some selling. Whether it’s selling tickets, selling downloads or selling your drummer on the idea that he needs to start taking showers - you are in the business of selling.
The approach that you take says a lot about how you view the world. What you believe about yourself, your product and the people who you are selling to, will determine your level of fulfillment and success.
August 5, 2009 With so much noise and confusion in the world of online marketing I thought it might be useful to lay out some basic starting points to form the foundation of a successful campaign. Here are 5 things that, in my opinion, are essential to maximum online exposure.