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Entries in band marketing (9)

Monday
Jun092014

#1 Reason why you fail as a musician Part 1 of 2.

How do musicians succeed in the music industry? Is it great music, practice, tours, shows, social networking (not social shouting or a numbers game), posting our music in the correct places for people to hear, monitoring our subscriptions, making industry connections, doing yoga, etc etc.? Yes all of these things are important and must be done, however, there is one huge reason why we fail in the music industry, interaction investment, you know it as marketing.

Now I am not just talking about investing in marketing here, which would say we need to get our music to the masses via the inter webs, word of mouth, playing shows etc. etc. What I am talking about is how people enjoy music threw touch, feel, taste, sight, smell, and sound.   

We have to take all these elements into consideration when starting a project. What gear will you buy that allows you to play live, record, and let your fans participate? Maybe an Arduino is in your future? Perhaps you incorporate touch sensitive lights embedded within the cd cases? Or maybe a smart phone app enabling the audience control over the mood of the room at a show?

The amount of money you invest into how people will interact is such a big piece of the puzzle, if you fail to invest the right amount of money the correct way, you will never get anywhere outside of your small market of fans. 

So how much money should we spend on marketing/interaction? The math is extremely simple: half of our budget goes toward marketing/interaction. Half, not 10% or 20%, but a full 50%. If you have a $10,000 budget, half, $5,000 goes towards recording the project, and the other half, $5,000 goes towards pressing up those CD’s, making a video, printing posters, getting placements in magazines, flyers, radio spots, but also ways to interact with the audience within these other methods. 

I have seen it all in my music career working with the up and comers, to some of the most influential people of our time like PomplamooseLauren Mayhew, and OK GO. One thing that always separates the top from the bottom is who treats it like a business and who doesn’t. Up and comers fail to treat it like a business and fail to implement strategies, or make the right investments, for the future. Marketing is always an after thought to them and they say things like “all I have to do is put it up on iTunes, Reverbnation and post it to Facebook and I’m set.” This is so far from the truth that when months go by and they have no substantial sales they question why, or blame someone else. The truth is, people want to connect and interact with the music. Let that soak in for a bit, interact with music. 

After working with groups like these, I have learned a few things. One, make great music, and Two, invest into some interactive marketing tactics. The case can be made for Pomplamoose that they did not really spend much money on marketing/interacting to gain their popularity, and the same could be said about Laruen Mayhew or OK Go, however, for the purpose of their case studies marketing would fall into the category of interaction. Yes, interaction.

Videos are not the same thing as recording an album - the music is the music - they supply a means of interaction with people, or do they? In a sense, yes, videos do supply interaction. Videos allow the audience to see the group while hearing the music, but this is not really interacting by itself. Thinking outside the box, to make it more interactive, is key in the future of videos. Pomplamoose does a great job of this by not only creating unique videos but by engaging their audience through the process. They ask questions to their audience while making the videos and use the input to get to the final stage, thereby interacting with the audience in a refreshing way through their videos. 

Interaction becomes a function of how & where we are going to place those efforts as an expressive method. In the end it comes down to two elements: Playback and Interaction. 

Playback is the creation, recording, and playback capabilities of the project in its entirety including concerts, cds, .mp3s, and vinyl.

Interaction is getting people to interact with the music, band, artist, or art with touch, feel, taste, sight, smell, and sound. 

We can take interaction a step, or many steps, further then I have touched on, and in part 2 I will discuss how to really engage the audience using feel, taste, sight, smell and sound with two case studies and ideas on how to better bring these concepts to your artistry. 

The biggest thing to remember; create a budget that is achievable for yourself and make sure you put enough money aside for marketing/interaction. Remember, its a 50/50 split between music creation/recording and marketing/interaction. If you don’t follow this rule, don’t expect to be a household name.

 

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With over 13 years experience Zaque Eyns innovative ideas, creativity & understanding of the entertainment industry have helped many individuals realize their goals & objectives. From time management to creative execution of audio or that “can’t be done” idea, Zaque Eyn understands how to deliver top tier product calling it, Creative Empowerment. He founded Funksville, U.F.O in 2008; boutique creative empowerment agency, developing and delivering innovative projects while establishing a solid community of business professionals, and most recently became an author of the book Mastering the Music Business. His specialties include: producing, sound engineering, events, marketing, branding and fashion; each project rooted in successful business approach and strategy.

 

 

Tuesday
Mar042014

5 Ways To Promote Your Music

You’ve done the hard part - you’ve created your own music that you’re proud of and want to share with the world.  After hundreds of hours writing, practising, recording, mixing, and editing - your tunes are ready to go.  But, have you thought about the next step?  How are you going to promote your music beyond your immediate fan base to start getting that all important exposure?

We’ve put together 5 ways to promote your music in the digital age.  Hopefully these will help you take your music to the next level, so jump in and see what works for you:

1. Social Media Marketing

Social media platforms, and in particular Facebook, allow you to get a new audience listening to your music quickly and cost effectively.  You can use Facebook Ads to target people interested in similar artists to you, whilst excluding your current fans.  This allows you to generate a new fan base quickly and relatively cheaply.

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Monday
Aug192013

Marketing on a budget 

Many independent artists find themselves at a standstill, due to being intimidated by marketing. With these tips provided, you will be able to maintain a decent budget and maximize your marketing efforts.

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Wednesday
Jul242013

Save on Merchandise and Promotional Materials with Online Coupons

In today’s competitive music marketplace you will need to do everything you can to stand out from the crowd. Unfortunately for many bands, money isn’t always in abundant supply. If you’re in the “I need to promote my band but I don’t have any money” boat, then feel free to make use of these marketing tips and be sure to get the best deal by using online coupons for Vistaprint deals. After all, every penny you save, is a penny you don’t have to earn!

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Tuesday
Jun112013

Help Your Band Stand Out - Custom Decals and Other Methods

In the digital age it has become very easy to record music and get it out to the millions of people seeking new music every day. However, while recording has become easier, the art of physical promotion has been lost. This leaves some bands scratching their collective heads while trying to figure out how to get people to remember them. Aside from playing great music I believe there are a few design and printing tactics one can take to leave a lasting impression on a crowd.

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Saturday
Mar302013

Investigating How New Media Channels Have Created Opportunities For Popular Music Artists

The digital age has brought about many changes within the music industry in both how we receive and how we consume music. It has been well documented that the music industry has had a hard time trying to keep up. In this article I will be looking at the way in which new media channels have opened up opportunities for popular music artists to convey themselves and capture an audience through some the new channels that have opened up from the creation of the Internet.

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Wednesday
Oct172012

Music Marketing 2.0: Bethel Music Leverages Affiliate Links to Boost Revenue

Musical group Bethel Music now earns additional revenue on top of music sales by promoting its newest album–For the Sake of the World–through refer.ly iTunes affiliate links, giving them more resources to make the music that they and their fans love.

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Sunday
Sep302012

How to Market Your Band Effectively

So you’ve managed the (not inconsiderable!) task of getting your mates together, figuring out who can play what instrument, discovering that your vocalist can’t actually sing and hurriedly recruiting another, and you’re well into practicing for your first gig. Lamentably, however, most music scenes are not very accommodating to new talent. It is important to remember that it is less a case of “build it and they will come” and more a case of “build it, market it and they will come”. Skip the marketing, and the reality is that you’ll be disappointed to find there will be no-one at your first gig. So how can you ensure your band’s popularity?

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Monday
Sep242012

How To Market Your Band Successfully

With the state of today’s music industry, most fledgling bands have to achieve a much higher level of success than before for labels to even consider signing them. They need to show proven sales and a loyal fan-base, not to mention a certain amount of drive and initiative. This means a great deal of promotion is necessary to get the word out and get people interested in the music.

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