Take down your Christmas tree! Walk away from that last mouthful of turkey! Stop putting cranberry on everything! It’s 2012 folks. Time to get back to business. 2011 was the year of absorbing, observing and conversing about mobile marketing. 2012 is all about getting amongst it. But hold your horses! Before you jump in at the digital deep end, let’s start with the basics. What exactly is mobile marketing?
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