The Successful DIY Indie Artist Series - Project

There’s too much back and forth about who’s finding success and why in the DIY independent artist scene, so i’ve decided to go out and do some deep investigative research to pull all the info i can together, and focus on deep patterns and strategies across several facets of how successful DIY’ers have put their career together, what they’re doing, how they manage it, and hopefully uncover what some of the underlying reasons why it’s all working for them, are.

Purpose = Going beyond “surface level” exploration, research, and interviews, on the successful indie artists and bands that are thriving today. Cluster and define correlations and key strategies that are common and prevalent, as well as highlight the business models that are working today. Get candid and get to the “core” of what actually is THE THING that is making some people succesful today and why as Independent artists in the new music business…

There’s a lot of doom and gloom out there… There are a lot of skeptics, naysayers, and doubting thomases out there that perpetuate a vibe of hopelessness in regards to the DIY movement… This is not only unhealthy but destructive, and it ain’t where or what we should be focusing on.

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Buzz: Creative Merchandising at Warped Tour

More goes into impressive merchandise sales numbers than meets the eye. For one, there’s the marketing research that needs to be done beforehand so that you have product fans actually want to buy. After that comes the effectiveness of the person selling the merchandise; getting your band’s gear into fans’ hands is harder than sitting behind the table and letting them come to you.

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How To Sell And Market Your Music Using The Latest Research

If you keep an eye out for the latest research on music consumption habits, you can use these statistics to help guide you in creating an effective sales and marketing plan for your music releases.

After all, that’s how the marketing department of a major record company would operate - basing their plans on the latest market research.

If you’re despairing at the idea of having to add market research to your “to do” list, don’t worry - there’s an easy way. Just google for Google Alerts, and set up a few alerts such as “music consumption research”, “music consumer survey”, or “music market research”. The latest research will just appear in your email inbox.

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