September 17, 2015 As an independent musician, a digital PR campaign can be a critical component to an overall marketing strategy that will help you to:
1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media
4. Better understand marketplace position
July 24, 2013 Fence-sitting has no place in marketing and release plans. When planning a release or campaign around a tour, for example, it is integral to define your marketing strategy and make sure you give it your all. In a music marketplace that is saturated with artists (many that have a larger marketing budget than you), it has become even more difficult to stand out. Marketing endeavors or companies who are constantly saying “we’ll just give it a try for now, with a small budget” without the right care, attention to detail, and most importantly attitude behind it, will come across as half assed in the marketplace. Potential fans can tell when you’re not committed and it seeps into every aspect of a project in peculiar ways.
May 29, 2012 Here’s the final post in my 3 part series discussing some basic marketing plan elements for independent musicians. So far we’ve gotten Everything In Order (Website is up-and-running, Newsletter plan is in place and Touring and Merchandise steps have been taken) and we’ve also had a successful Album Launch.
What now?
Marketing tagged Marketing Plans May 17, 2012 Chris Hacker here, I create Marketing Plans for artists at Cyber PR® and really enjoy working with my many clients. I’ve noticed a huge problem though. Artists call the Cyber PR® offices all the time looking for us to promote their new album, totally fine of course, but the problem lies in that many of these artists call us when their albums are coming out the next week!! It completely baffles me that an artist or band will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, to only rush the release with no plan in place! Not planning enough lead time for a press campaign isn’t the only issue, but many people we talk to try to release their album when some of the basic music promotion elements aren’t even in place, for example a website where you can sell the music!