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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in music fans (3)

Tuesday
Mar192013

Finding Your Natural Audience

Songwriters, do you know who your natural audience is?

Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar to other songs, and are most likely to be embraced by a pop audience. If they hang out on the fringes, they are discernible from other songs, and are most likely to be noticed by a niche audience. The pop audience is larger and more accepting, the niche audience smaller and more discriminating. Each has its pros and cons.

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Friday
Jun032011

2000 Things to Generate 20,000 Fans – Create a Monthly Fan Meetup

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

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Wednesday
Apr202011

What Do Music Fans Want To Own, and Why?

I’ve spent my teenage and adult life obsessing over my music collection. Meticulously arranging hand labelled tapes and CD’s was FUN, but when the same job arrived for mp3’s, it became a massive chore. But I still felt compelled to own something, and so I continued for many years, wasting hours arranging an mp3 collection I’d not paid for. I passionately argued that I’d always want to own what I listened to, until the Spotify mobile app made that notion extinct.

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