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Entries in subscription (6)

Monday
Feb292016

Avoid Failure Simply By Speaking To Your Audience

What elements might you say make up the perfect record label?

If you could have a label which did everything right, both internally and externally, what would it look like? How would it perform? What composite parts would form the basis?

I think to nail down such a tall order, you have to consider at least three key points of view. In order of importance they are…

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Monday
Jan302012

A Response to SOPA: Free Pays(More)

So as we know, if a song reaches a certain level of popularity these days, there’s pretty much a guarantee that someone, somewhere is going to pirate it. This is now a fact. Should it happen? Some say yes, and some say no, and there will probably never be a consensus. Regardless of the answer to that question, the unrelenting truth of the matter is that it DOES happen. The smartest response in this case then is to stop arguing about the should’s or the why’s, and simply accept the fact that this is happening. The ground is shifting below our feet, and we need to act or we will all get sucked under.

To me it seems pointless to even bring up the prospect of a subscription service, or even a pay-as-you-go model as a viable solution for a future sustainable industry model. This is because the internet, now the basis of content consumption, is like a huge river of information. A paywall is like a little pebble being thrown into it. The water in the river has no trouble getting around the pebble. Paywalls will never solve the piracy problem, and damming up the whole river, as we’ve seen with SOPA, will not be easy, and most likely will never happen.

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Friday
Jan272012

Spotify: Millions of DJs

Spotify: Millions of DJs

As a music fan, the growing number of free and subscription based streaming services can be a dream come true. Install Spotify (or Rdio, Mog, Slacker, Rhapsody, Deezer, etc.) on your computer, your mobile phone, your internet-enabled stereo, and you have instant access to pretty much all the music that’s out there. Build playlists, see what your friends are listening to, those services have become a great tool to discover and enjoy music. Amazing.

From the artists that create this abundance of music, there’s been a very mixed reaction. I strongly suggest you read this 2011 recap by Bandzoogle friend and Nashville music marketing genius Charles Alexander. In it, he links to many articles and posts about Spotify that give you a good sense of why so many are worried or pissed off about it. You can also read the comments section to any post about Spotify on Hypebot, or Digital Music News and you’ll see that very graphic language is often used.

The short version ?

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Thursday
Oct062011

Spotiwhy? : Are Subscription Music Services a Sustainable Business Model?

This essay is neither for nor against subscription music services, and will focus on answering four questions. 1) What is the revenue potential for subscription music services? 2) What are the most likely rates per stream? 3) How much money can an artist expect to make from subscription music? 4) Is a compulsory rate a sustainable business model?

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Thursday
Mar102011

The Hidden Challenges of Subscription Music

Nearly a decade ago, Rhapsody debuted its subscription music service.

Giving fans access to unlimited music for a monthly fee appeared to be the answer to the social epidemic of file-sharing that occurred, and yet they still seem indifferent towards it.

Rhapsody failed to break into the mainstream market, leaving critics to question if it ever will. Many companies including MOG, Rdio, Slacker, and Spotify have since entered the sector too, none of which have had better luck. While Apple’s iPhone gave services a second life, experts argue that they have failed to reach critical mass due to issues of consumer awareness, user retention, smartphone penetration, and software design.

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Wednesday
Feb022011

4 Steps To A New Music Business

By now everyone has read a string of thoughtful predictions by many great music industry minds regarding the future of the music business, and most of them certainly have merit. Let me propose the 4 steps that I think would help thrust the music business truly into Music 3.0. Some of these you’ve no doubt heard before, but some you may have not.

1) New Blood For The Industry - The music industry was creatively at its best when the pioneers of the business (Berry Gordy, Ahmet Ertegen, Mo Ostin, Jac Holzman, etc.) were actively running their companies. They were fans first, businessmen second, and they intimately knew their audience well because they were part of it.

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