On Being An Entrepreneur - Ariel Hyatt Interviews Andy Bernstein Founder of HeadCount

Last week I went to Nashville to guest lecture at my Cyber PR® Course at Middle Tennessee State University (MTSU).  The class has 18 amazing students in it.  17 of them are certain they want to create careers in the Music Industry.  I believe that they can.  I told them hat the best way to do this is to follow the path of the entrepreneur and not the path of the CEO. They shared with me their visions for their own futures and I will be posting much more about them here in the coming weeks. This is the 4th installment on entrepreneurial leaders in the music business for Music Industry and Music Business students, so that they can begin to follow their paths and look to them for inspiration.  This weeks inspiration comes from a man who inspires me deeply.  Why?  Because of him and his vision (which was born out of just one frustrating political conversation) there are now 175,000 new registered voters and a network of 8,000 volunteers working to make a difference for the future of our country. Please meet Andy Bernstein who like so many of us started as a fan…

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CELEBRATING DEREK SIVERS’ NEW BOOK: "Anything You Want - 40 Lessons for a New Kind of Entrepreneur"

“The illiterates of the 21^st century will not be those who cannot read and write,but those who cannot learn, unlearn, and relearn.” - Alvin Toffler

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Buy One, Give One Free: What Artists Can Learn From Social Entrepreneurship

One of my greatest frustrations with respect to marketing has been that while I speak often about human’s predisposition to share, we’ve yet — in the entertainment realm — developed a way to encourage/reward sharing/sharers.

A bit of background. It was when music/books/movies/etc. went from being objects (analog) to being information (digital) that people could finally satisfy their hard-wired impulse to share with no downside.

Prior to this, if I wanted to share an album/book/DVD with you, when I gave it to you I was deprived of my copy — you win, I half lose/half win. Post the shift to information, when I share my digital versions with you, I still keep my copy — we both win.

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