Entries in Entrepreneurship (11)
It’s been a minute since the first batch of fierce, fabulous, female music business entrepreneurs showed up on my blog, and as you can see it was worth the wait. I’m thrilled to be showcasing now over 100 women. Please share this, retweet this and feel free to repost on your own blogs. With Love, Ariel
Today is my birthday and, each year, I love to take a moment to reflect on the year behind, the state of the music business, and my love for music.
A few months ago, while everyone in the world I know went to SXSW, I took myself to a quiet beach for a few days to think, to write, and to and recharge.
Written by Tommy Darker.
This is the last part of the 3-part series about the Musicpreneur. A link to the complete essay with all the parts and extra resources can be found at the end of the article.
III For the future
Somebody could say that we’re done. That the list is full. Almost.
The present is not all that counts; unless it points to something bigger in the future.
The past years I was working for NATO as an international military policeman. Last summer I decided to quit my job after 7 years of solid and educational experiences. All that because of my love for music.
During my transitional window to a full-time music devotee (active musician and marketing experimenter), I had a lot of time to dedicate and strong appetite to devour books that contained information outside the scope of the Music Industry, but indirectly connected with it.
And then it hit me.
Some artists wanted to hear more about the subject, so here’s part #2.
In the first part of the Rise of the Musicpreneur, I highlighted the business and online assets a modern music artist should take care of.
Today, I will touch upon the practical side of the topic. It has to do with the agenda every artist should maintain in regards to Marketing, Live Performance, Creation and Fans.
We’re still in the early stage of the rise of polymath and entrepreneurial musicians, but the Musicpreneur is not far from being the norm.Nobody, however, has come up with a satisfactory description of what being an independent musicians in the digital age entails. It’s a cool name, but how does it work? In this essay, I will attempt to adumbrate those attributes, because I strongly believe we’ll see them get amplified in the future.
That time in the evolution of history that we’ve been dreaming about as artists and creative professionals, is. now.
For every sentiment echoed since the birth of civilization that a creative thinker or music maker have ever uttered that went like.. ONE day the MACHINE, the system, the big-guy, the boss, the “THEM” will pay!
For the rest of our foreseeable future a new music industry HAS finally emerged.
Last week I went to Nashville to guest lecture at my Cyber PR® Course at Middle Tennessee State University (MTSU). The class has 18 amazing students in it. 17 of them are certain they want to create careers in the Music Industry. I believe that they can. I told them hat the best way to do this is to follow the path of the entrepreneur and not the path of the CEO. They shared with me their visions for their own futures and I will be posting much more about them here in the coming weeks. This is the 4th installment on entrepreneurial leaders in the music business for Music Industry and Music Business students, so that they can begin to follow their paths and look to them for inspiration. This weeks inspiration comes from a man who inspires me deeply. Why? Because of him and his vision (which was born out of just one frustrating political conversation) there are now 175,000 new registered voters and a network of 8,000 volunteers working to make a difference for the future of our country. Please meet Andy Bernstein who like so many of us started as a fan…
“The illiterates of the 21st century will not be those who cannot read and write,but those who cannot learn, unlearn, and relearn.” - Alvin Toffler
One of my greatest frustrations with respect to marketing has been that while I speak often about human’s predisposition to share, we’ve yet — in the entertainment realm — developed a way to encourage/reward sharing/sharers.
A bit of background. It was when music/books/movies/etc. went from being objects (analog) to being information (digital) that people could finally satisfy their hard-wired impulse to share with no downside.
Prior to this, if I wanted to share an album/book/DVD with you, when I gave it to you I was deprived of my copy — you win, I half lose/half win. Post the shift to information, when I share my digital versions with you, I still keep my copy — we both win.
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(Updated July 8, 2015)