I met up with a group of music industry professionals this afternoon, and as we were chatting, we got on the topic of the problems that exist in the area of live shows. I’m not talking about soft-seater or stadium shows, I’m talking about gigs in small, local venues.
It’s clear that there are lots of different opinions on what works and what doesn’t, but right as we were wrapping up, I made a comment that I think warrants publishing, and it’s this:
There’s nothing that bothers me more than shows that cost $5 to get into.
Five bucks, in my mind, is WAY too low. When I played in bands in my early twenties (about 10 years ago), shows cost five bucks THEN. You know what else cost five bucks? A pack of cigarettes. Try finding a store that sells you smokes for under $10 now. (Note: I’m in Toronto, Canada, so your prices may vary depending on where you live).