This article is part 1 of a 4-part series by guitarist Cameron Mizell. For more information about self-releasing your album, visit the series home page:
The Self-Released Album
In what seems like a past life, the only way to release an album was through a record label. The label had the money to pay for your recording, the ability to distribute it around the world, and the marketing resources to make sure people knew your album was hitting the stores. Today, any resourceful individual with a little bit of money and a lot of creativity can make an album commercially available to the same number of people as a major label.
I have been involved with coordinating the release of about
200 albums, ranging from my own self-released album to Herbie Hancock’s Grammy winning
River: The Joni Letters (2008’s Album of The Year). My previous
job at a record label taught me a great deal about this process, and it’s definitely helped me when I released my own albums.
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