November 19, 2015 By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org.
Nielsen recently published its annual Music 360 Report, detailing consumer spending in music, especially subscription services. According to Nielsen, the appetite for music in the United States is high. Apparently, 91% of the US population is listening up to 24 hours of music a week, a much larger number than reported for similar surveys in the 1990s.
November 18, 2015 I meet many very talented entrepreneurs who are great at what they do. Often I’ll hear them using that common phrase, “if you want it done right, do it yourself”, and upon further discussion they’ll almost always reveal that they struggle with the act of delegation. It can be an incredibly hard concept to embrace sometimes, and I can surely empathize. We entrepreneurs want to own our output and are often very independent by nature.
November 17, 2015 Have you ever wondered what makes children the precious creatures that they are? Their sense of wonder is what makes them so majestic and imaginative. This sense of wonder is what makes them these creative little people that see the world in such a unique way that adults are often left curious as to what makes these little people go. If you are a parent, you may have even caught yourself wishing that you could just read your little one’s mind to see what they are thinking.
November 16, 2015 You’re a songwriter. You’ve got dozens of songs that you’ve written and recorded. Maybe you wrote them for yourself hoping to perform them one day. Maybe you wrote them to pitch to other artists. Either way, these songs have been sitting around for some time now and you want to do SOMETHING with them - ANYTHING. So, you think to yourself “Maybe I can get this song placed on a film or television show.
Marketing Strategies tagged film music, songwriting, television November 14, 2015
November 13, 2015 As a struggling artist (aren’t we all?), have you ever noticed that those who struggle the least seem to get the most success?
Let’s look at an example. Let’s call him A. West…..no wait, that’s too obvious. Let’s call him Anthony W. Anthony W used to front an underground, but rising band in the UK. This band did a tour as they were just breaking through, and claimed to let a band from each of the cities they were visiting open for them, all they had to do was get their fans to go and like them on Facebook and comment their preferred band’s name on a status.
November 12, 2015 Confidence is key in just about any career, and in the music industry, there’s a fine line between ego and conviction. As an artist, you want to establish yourself as a compelling creator, and you want fans to believe in you enough to invest their time and money in your efforts. Arrogance will surely divert your supporters, so it’s important to develop a confident persona that’s still relatable and likeable. Here’s how to be a boss without alienating your devoted followers.
November 10, 2015 Last week Google announced plans to roll out a $9.99 monthly subscription-based YouTube membership. The membership is called YouTube Red and it will give subscribers access to ad-free user-generated content (UGC) including original shows starring YouTube’s most popular creators, a gaming app, and the long-awaited YouTube Music service. YouTube Red is an exciting move that will set new industry standards and for the first time will give content creators a larger platform from which to address a paying market.
YouTube tagged YouTube, blockchain, intellectual property November 10, 2015 No I can’t make you famous. No one can. That’s not how this works. So why do people like me need to explain this to musicians all the time? Fame is a very intangible thing – and in this day and age it’s largely purchased. By hiring a producer, manager or promoter you’re probably not going to get famous right away. In fact, even having rad music and an entire team behind you does not guarantee that you will make it. It’s only one step forward. Here’s the thing – we live in a world where fame is bought – and any one who tells you otherwise, or that it was ‘better back in their day’ is woefully misguided.
Advice tagged money, music career, pprofit, professional, professional musician November 9, 2015 How would things change if you could book great gigs in great cities everywhere?
If you could snatch up better venues in less time?
And if you could curse a lot less while doing it?
It’s possible. I’ll show you 6 ways that any independent artist can use.
But first let me tell you a little about 23 year old Brandon (me) and how he (I) learned an important lesson in efficiency and humility.
November 7, 2015
November 6, 2015 Musicians need empowerment to: 1. stay motivated even after demotivating comments 2. dare to broaden their horizons 3. get more out of it by knowing their abilities 4. prevent to get screwed over by the music business
Career tagged Motivation, empowerment, horizon, music business, music industry, musician | 1 Reference November 5, 2015 So you have a new track and you’re ready to release it. Great work! What’s your game plan?
There are many marketing avenues for you to map out before you’re ready to release, and each one is just as important as the next. In fact, it’s the decisions you make right now that will either launch your career to new heights, or simply simmer away into obscurity.
Out of the many avenues you are strategizing when it comes to launching your song, one you must consider spending some time on is the phenomenon of Playlisting - which simply refers to a list of songs compiled to represent a certain mood, genre, or event. Playlists are how music fans are discovering most of their new music these days, thanks to the current boom of streaming services like Spotify, Rdio, Deezer, Songza, and Pandora. In fact, Spotify users find, on average, 26 new artists a month through the platform. That’s pretty cool.
Streaming tagged Music, deezer, digital marketing, pandora, pitching, playlisting, rdio, songza, spotify November 3, 2015 (London, ENGLAND) – November 3, 2015 – Steve Nieve stormed into England for three nights of his latest endeavor, STEVE NIEVE PLAYS ELVIS COSTELLO, and sold out shows at The Liverpool Philharmonic, Bristol’s Colson Hall and the St James Theatre in London. In 2014, Nieve had toured this show briefly in the United States and is planning a return during the spring of 2016, represented in the United States by Newburyport, Massachusetts-based artist management company, Dog and Pony Industries.
Touring tagged Elvis Costello, Live, Steve Nieve, tour